Instagram Stories have fueled the growth of brands like Anima Iris and Glamnetic. Instagram Stories can drive a ton of engagement and value - whether you're sharing a Story from a brand account or your own personal profile. Learn how to create an Instagram Highlight here. It's a great place to share user-generated content, customer reviews, and FAQs - essentially anything that doesn't quite have a place in the feed but is valuable to your audience. Instagram Story Highlights are collections of saved Instagram Stories that live on a user's profile.īrands and content creators often use Highlights to give their content a second life and add another element of curation to their profile. Instagram Stories is a feature that allows you to post ephemeral content available for up to 24 hours.

You can also see who's viewed it by opening up your Story and swiping up on your screen. You do have the option to disable replies in your app's settings. Viewers have the option of directly responding to your Story via direct message (DM), liking it, or sharing it with their followers.

If your account is public, your Story is visible to anyone, but if your account is private, your Story is only visible to those who follow you. When posting an Instagram Story, you can add stickers, time stamps, and doodles to each Story and apply certain filters and effects.

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