Try going back to step one, and adjusting your messaging across tests to give it another shot. Perhaps none of your tests got any real traction. The first result - and as Weinberg constantly reminds the audience, the most common - is total failure. Step 3: Focus on the ideas that matter.īy now, one of about three outcomes could have occurred. The bottom line, gather data cheaply and quickly - and don’t be afraid to get creative with your testing. How many customers are available in this strategy?.What would your customer acquisition costs look like using this strategy?.As you run your tests, you can start to answer three key questions: Weinberg recommends tests that last less than a month and cost under $1,000. Run them all at once to save time. Choose three, and run a quick and dirty version of your strategy. Step 2: Run your tests simultaneously.īy now, you probably have a good idea which of your brainstorm ideas gets you excited.

In fact, most successful startups are able to leverage an underutilized channel in a unique way, which enables them to cut through the noise of competitors. Having past success with one channel doesnt mean it will work again for your next product. Weinberg reminds founders to consider all channels before making a decision.

Step 1: Using these 19 marketing channels, brainstorm one viable strategy for every channel that could work for your business.įor every channel, write a small but specific strategy that your business could use to employ it. How many users do you need or how much revenue is necessary to meet these goals? Use estimates of your costs or gather data on companies in complementary industries to help define your goals in real numbers.

Trying to raise money from investors? Need your business profitable? Want validation for yourself before you dive in? Define a goal for yourself.

Duckduckgo founder